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7 IMPORTANT DESIGN ELEMENTS
FOR DESIGNING CUSTOM RETAIL PACKAGING
Great custom retail packaging design is more than plopping a logo on a package. Here are 7 design elements you should consider to delight your customers and represent your company well.
1. Style
What is your company style? Don’t worry about fancy design categories like, "transitional," "shabby chic," or "mid-century modern." Let's be honest. Who except an interior designer can define mid-century modern?
What is important is the feeling your customers get when they look at your logo or walk into your store. That is your style. Is your logo elegant, perhaps with swirls in the lettering? Or does it express whimsey using a fun illustration like the Madeline packaging below? Some logos are bold and suggest stability. Others are clean and airy with no fuss. Your custom retail packaging should be designed to showcase your logo and company style.
2. Color
The printed colors on everything from totes to boxes to shopping bags should complement, match, or create an appealing contrast to your logo/company colors.
One of the most overlooked avenues for color is the creative use of colored tissue. Take a look at the powerful impact the hot pink tissue makes with the “Frends Beauty” totes and shopping bag. Tissue can be the finishing touch that elevates your customer’s experience.
Did you know that Tiffany’s has copyrighted their specific shade of turquoise? They’ve literally branded a color! It shows the power and importance of incorporating colors that express the quality and message of your company.
3. No Color
Stunning effects can be achieved in black and white. The Sole Desire tote above uses a charming black drawing on a white background. Notice how the coordinating shopping bag reverses the effect with a white logo on a black background. Stunning! Never underestimate the power of simplicity.
4. Pattern
Using patterns provides a richness that adds importance to your custom packaging. The Pigment packaging above features a delicate white palm leaf pattern against the company signature salmon-colored background. The pattern expresses Pigment’s modern, design-savvy while hinting at the exquisite gifts and flora they sell. We can help you envision ideas for what patterns best enhance your logo and messaging. We even offer virtual proofs to test the pattern concept.
5. Think Inside the Box!
Printing the outside of your packaging can elevate the customer’s shopping experience and set your brand apart. But printing the inside brings your brand to another level of quality and sophistication. The Faena euro totes above are a stunning example. The printed interior adds a high-end, surprising touch.
6. Texture
Picture a high gloss shopping bag with satin ribbon handles. Now imagine a natural Kraft euro tote with attractive rope handles. Both bags are making important statements. One conveys high-end elegance. The other makes a contemporary, eco-friendly statement. You have a variety of options including matte, satin, linen, canvas, gloss, and embossed finishes. Each texture carries its own message and appeal.
7. Added Treatments
Foil stamping has long been known for adding elegance and importance. Foils are available in matte or shiny finishes. Silk screening is a cost-effective treatment used for single or multi-colored designs. The texture and materials of your packaging will help you determine if added treatments will give you the best results.
Custom Packaging design should elevate your brand, express your company message and please your customers. By considering these 7 aspects of design, you can create custom packaging that will do all that and more. Our experts are here to help you every step of the way.
1. Style
What is your company style? Don’t worry about fancy design categories like, "transitional," "shabby chic," or "mid-century modern." Let's be honest. Who except an interior designer can define mid-century modern?
What is important is the feeling your customers get when they look at your logo or walk into your store. That is your style. Is your logo elegant, perhaps with swirls in the lettering? Or does it express whimsey using a fun illustration like the Madeline packaging below? Some logos are bold and suggest stability. Others are clean and airy with no fuss. Your custom retail packaging should be designed to showcase your logo and company style.
2. Color
The printed colors on everything from totes to boxes to shopping bags should complement, match, or create an appealing contrast to your logo/company colors.
One of the most overlooked avenues for color is the creative use of colored tissue. Take a look at the powerful impact the hot pink tissue makes with the “Frends Beauty” totes and shopping bag. Tissue can be the finishing touch that elevates your customer’s experience.
Did you know that Tiffany’s has copyrighted their specific shade of turquoise? They’ve literally branded a color! It shows the power and importance of incorporating colors that express the quality and message of your company.
3. No Color
Stunning effects can be achieved in black and white. The Sole Desire tote above uses a charming black drawing on a white background. Notice how the coordinating shopping bag reverses the effect with a white logo on a black background. Stunning! Never underestimate the power of simplicity.
4. Pattern
Using patterns provides a richness that adds importance to your custom packaging. The Pigment packaging above features a delicate white palm leaf pattern against the company signature salmon-colored background. The pattern expresses Pigment’s modern, design-savvy while hinting at the exquisite gifts and flora they sell. We can help you envision ideas for what patterns best enhance your logo and messaging. We even offer virtual proofs to test the pattern concept.
5. Think Inside the Box!
Printing the outside of your packaging can elevate the customer’s shopping experience and set your brand apart. But printing the inside brings your brand to another level of quality and sophistication. The Faena euro totes above are a stunning example. The printed interior adds a high-end, surprising touch.
6. Texture
Picture a high gloss shopping bag with satin ribbon handles. Now imagine a natural Kraft euro tote with attractive rope handles. Both bags are making important statements. One conveys high-end elegance. The other makes a contemporary, eco-friendly statement. You have a variety of options including matte, satin, linen, canvas, gloss, and embossed finishes. Each texture carries its own message and appeal.
7. Added Treatments
Foil stamping has long been known for adding elegance and importance. Foils are available in matte or shiny finishes. Silk screening is a cost-effective treatment used for single or multi-colored designs. The texture and materials of your packaging will help you determine if added treatments will give you the best results.
Custom Packaging design should elevate your brand, express your company message and please your customers. By considering these 7 aspects of design, you can create custom packaging that will do all that and more. Our experts are here to help you every step of the way.
