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5 WAYS TO MAKE YOUR E-COMMERCE
PACKAGING STAND OUT
E-commerce was already a way of life before the recent demand for contactless shopping. Your package is only one of many your customer receives, so you need to stand out from the rest. And custom e-commerce packaging is one of the most effective ways to do it.
You’ve heard how e-commerce branding can foster customer loyalty, add perceived value to your product, reinforce your brand and even influence how much your customers enjoy their purchases. In the past you may have thought that custom printed e-commerce packaging was a luxury you couldn’t afford. But today it has become a marketing opportunity you can’t afford to dismiss.
The good news is that professional, custom e-commerce branding is now accessible to any size company. It is no longer the sole domain of corporate giants with inhouse advertising departments. You have a wide range of options to fit any budget.
HERE ARE 5 WAYS TO MAKE YOUR E-COMMERCE PACKAGING STAND OUT:
1. Custom printed mailing boxes
Your box arrives. Did your customer’s heart beat a little faster? Custom branded mailing boxes are the first engagement your customer has with your brand. You want that first impression to be positive, even before they open the box!
Mailing boxes are constructed from a Kraft F-Flute board and are 30% stronger and 30% lighter than traditional rigid mailing boxes. (Think lower postage and better safety in transportation.) Printing these mailing boxes can be as simple as adding your logo in your company color(s). This clean, professional branding makes a kraft box take on an air of importance.
For a stunning impression, full-coverage custom printing can incorporate solid colors, patterns, logos and marketing taglines. One look at the box will make your customer feel like you’ve already surpassed their expectations.
Of course, the ultimate in custom printing, is to print both the outside and the inside of the mailing box. This makes for a surprising unboxing experience that will be remembered, appreciated and hopefully kept for future use.
2. Custom printed shipping pouches
You already know the cost savings of standard shipping pouches; from the postage to the pouch itself. But did you know that you can add your custom logo and design to make your printed shipping pouch a stand-out experience at an affordable price?
Here again, a simple, clean logo can give you a professional look to enhance your brand in the eyes of your customer. Custom printing possibilities are endless. Full coverage solid colors, overall prints, and company branding can turn an unassuming shipping pouch into a powerful marketing tool.
3. Custom printed tissue
Custom branded tissue brings the unboxing experience to another level as your customers open their online purchases. The elegance of custom tissue gives the feeling of receiving a ‘gift-like’ purchase and provides a memorable customer touch-point. Satisfaction is heightened and fragile items are protected. Your brand is remembered and set apart from the rest.
4. Custom printed labels
Professionally designed custom printed labels can serve as your first step into custom e-commerce branding. They provide an affordable method to brand every package that leaves your company. A memorable label design carrying your logo can be an effective attention-grabber. Your customers immediately recognize and appreciate your brand when they see the package arrive.
As you build your customer base and budget, custom printed labels can continue to play an important role in your overall e-commerce branding strategy.
5. Custom printed tape
You can turn ordinary packing tape into a powerful marketing tool by adding your custom logo and design. Custom printed packing tape is the most economical solution to custom branding for all your shipping needs. Plain corrugated boxes now carry your custom logo to give your shipments the professional edge.
You may have noticed that the common denominators in all these e-commerce packaging ideas – are 1) design creativity and 2) a successful e-commerce packaging strategy. Our experts are here to lend our expertise to help you design and plan the best e-commerce packaging options to fit your brand and budget.
You’ve heard how e-commerce branding can foster customer loyalty, add perceived value to your product, reinforce your brand and even influence how much your customers enjoy their purchases. In the past you may have thought that custom printed e-commerce packaging was a luxury you couldn’t afford. But today it has become a marketing opportunity you can’t afford to dismiss.
The good news is that professional, custom e-commerce branding is now accessible to any size company. It is no longer the sole domain of corporate giants with inhouse advertising departments. You have a wide range of options to fit any budget.
HERE ARE 5 WAYS TO MAKE YOUR E-COMMERCE PACKAGING STAND OUT:
1. Custom printed mailing boxes
Your box arrives. Did your customer’s heart beat a little faster? Custom branded mailing boxes are the first engagement your customer has with your brand. You want that first impression to be positive, even before they open the box!
Mailing boxes are constructed from a Kraft F-Flute board and are 30% stronger and 30% lighter than traditional rigid mailing boxes. (Think lower postage and better safety in transportation.) Printing these mailing boxes can be as simple as adding your logo in your company color(s). This clean, professional branding makes a kraft box take on an air of importance.
For a stunning impression, full-coverage custom printing can incorporate solid colors, patterns, logos and marketing taglines. One look at the box will make your customer feel like you’ve already surpassed their expectations.
Of course, the ultimate in custom printing, is to print both the outside and the inside of the mailing box. This makes for a surprising unboxing experience that will be remembered, appreciated and hopefully kept for future use.
2. Custom printed shipping pouches
You already know the cost savings of standard shipping pouches; from the postage to the pouch itself. But did you know that you can add your custom logo and design to make your printed shipping pouch a stand-out experience at an affordable price?
Here again, a simple, clean logo can give you a professional look to enhance your brand in the eyes of your customer. Custom printing possibilities are endless. Full coverage solid colors, overall prints, and company branding can turn an unassuming shipping pouch into a powerful marketing tool.
3. Custom printed tissue
Custom branded tissue brings the unboxing experience to another level as your customers open their online purchases. The elegance of custom tissue gives the feeling of receiving a ‘gift-like’ purchase and provides a memorable customer touch-point. Satisfaction is heightened and fragile items are protected. Your brand is remembered and set apart from the rest.
4. Custom printed labels
Professionally designed custom printed labels can serve as your first step into custom e-commerce branding. They provide an affordable method to brand every package that leaves your company. A memorable label design carrying your logo can be an effective attention-grabber. Your customers immediately recognize and appreciate your brand when they see the package arrive.
As you build your customer base and budget, custom printed labels can continue to play an important role in your overall e-commerce branding strategy.
5. Custom printed tape
You can turn ordinary packing tape into a powerful marketing tool by adding your custom logo and design. Custom printed packing tape is the most economical solution to custom branding for all your shipping needs. Plain corrugated boxes now carry your custom logo to give your shipments the professional edge.
You may have noticed that the common denominators in all these e-commerce packaging ideas – are 1) design creativity and 2) a successful e-commerce packaging strategy. Our experts are here to lend our expertise to help you design and plan the best e-commerce packaging options to fit your brand and budget.
